Gen-Z of the Manufacturing industry

DemandBlue
3 min readJul 1, 2021

The manufacturing industry is huge. It is a major industry that contributes tons to the global economy. Speaking in terms of numbers, this sector contributes a whopping $2 Trillion to GDP and provides employment to around 12 million people on the planet.

Considering how large the industry in itself is, adaption to the new world is a call of action they need to make every time there is something new happening, adapting is the only way they can get closest to their customers. Productivity, efficiency and innovation ushers the manufacturing sector to clasp onto new technology that will allow them to connect in a wider range and interlink intelligent analytics with the ecosystem.

However easy reforms and transformations may sound, it is challenging to bring about change. Salesforce gracefully brought out the Salesforce Manufacturing Cloud to help drive the transformation. A newer solution for manufacturers to unify account planning and forecasting. But what good does that do? Well, it brings about much-needed transparency and collaboration with ease across the whole ecosystem.

How does Manufacturing Cloud work though?

It was created with the objective of connecting sales and operations which will enhance the sales forecasting process for brand new opportunities and run rates.

Sales Agreements:

Enables the manufacturers to unify run rates with data that is stored in Enterprise Resource Management (ERP) and OMS systems. This way the operations and account teams will get a complete or rather, in Salesforce terms a ‘360-degree’ view of the customer.

Auto-updating of changes which are then incorporated into the sales agreement. This way it is up-to-date and one form of true information available.

Account-based forecasting:

Internal silos are broken down by which insights across the entire business can surface. This allows sales, finance and operations teams to develop much more accurate forecasts.

Manufacturers usually sell their products to their customers via distributors who are the connectors in their business. With Manufacturing Cloud in place, manufacturers can get real-time and current insights into their customers, products and pricing performance.

Intelligent empowerment:

Manufacturing Cloud is a key division of Salesforce customer 360, which helps in enhancing collaborations and unification.

The Einstein Analytics for manufacturing helps account managers to have an intelligent experience. Having been built on the Einstein platform, it is flexible and adapts to whatever business needs arise.

Last but not the least…

Distinguishing benefits of the Manufacturing Cloud:

1. A streamlined way of meeting commitments:

Salesforce Manufacturing Cloud connects teams that are geographically apart. This way they all know who is doing what and any changes made will be directly reflected.

2. Prediction accuracy at its finest:

We already read how the platform helps with accurately tracking products and their performance in the market. Now higher sales and lower sales can easily be distinguished and acted upon.

3. Tracking leads:

An amazingly automated process that tracks leads through sales processes, guarantees greater insights that will tell the company what works and what doesn’t.

Manufacturing Cloud is the way forward in this era of digital transformation. If you’re already using it, then kudos to you! If you aren’t then you definitely need to consider!

Are you a tech geek? Come back next week for more Salesforce tech content!

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DemandBlue

DemandBlue, A Salesforce Consulting Partner helping customers maximize their Salesforce investment through predictable outcomes.